Trustworthy Branding I’m looking at things a little differently regarding brand architecture. Brands focus a great deal on the exterior presence of a product or service to capture your attention. The interior is what you see after you decide to
Is your Brand Living in a Webdivision? Subdivision developers may use an architect’s services only once, with the rest of the tract houses using the same master template: the resulting houses all look similar. In my opinion, a lot
Cooking up your brand. Try a new recipe with your creative brief. Writing a good creative brief is a lot like cooking. You shop your competition just like you shop for food, walking the aisles of all your resources;
Go fish. Strategic brand expressions come from many influencers. Consultants can be your top producers. They bring the freshest ideas to the table. Where you are in the food chain of branding directly influences what consumers experience. I’ve been on
When quality is your brand signature, style follows. Shopping at discount stores like Marshalls, T.J.Maxx or Ross gives you access to a multitude of brands in one place. Secondhand stores also have their charm. You scan the selections of fabric, color,
Are you in the caterpillar or butterfly stage of branding your company, product or service? This is an apt comparison to the lifecycle of creating your brand. Each stage is vital to the full soul development of your beautiful creation.