Trustworthy Branding I’m looking at things a little differently regarding brand architecture. Brands focus a great deal on the exterior presence of a product or service to capture your attention. The interior is what you see after you decide to
Is your Brand Living in a Webdivision? Subdivision developers may use an architect’s services only once, with the rest of the tract houses using the same master template: the resulting houses all look similar. In my opinion, a lot
Cooking up your brand. Try a new recipe with your creative brief. Writing a good creative brief is a lot like cooking. You shop your competition just like you shop for food, walking the aisles of all your resources;
When quality is your brand signature, style follows. Shopping at discount stores like Marshalls, T.J.Maxx or Ross gives you access to a multitude of brands in one place. Secondhand stores also have their charm. You scan the selections of fabric, color,
The Information Superhighway now has a bike lane. Some like it fast, some like it slow. How people navigate and process information has a direct impact on how your brand is perceived. Individual viewing goals are not always the same.