Big Boy, before and after

I wrote a blog about brands that stand the test of time.

Big Brands that Stand the Test of Time

This mascot is no more. He has a new face.

Other brands have done the same. They change their identity to meet the modern consumer. But what about those of us who have grown up with this brand and loved it just as it was.

Here’s the new look.

Frisch’s Big Boy changes logo for first time in 40 years

Makeover transforms Big Boy into ‘buff boy’

What do you think?

Long-loved Big Boy gets a Makeover.