Every mind has its own style of expression—a leaning toward one direction or another. The language and culture of my mind reflects a lifetime curation of what it finds worth exploring and remembering, fostered by natural attraction. I hop, skip
Has your brand lost its flavor?
I read this book with the intention of exploring an in-depth view of flavor. What I discovered was how sensory science applies to every area of life. It gave me a fresh perspective on what it means to develop flavorful
While taking your seed of an idea to a full-grown expression, right timing is everything. All you need to do is read The Old Farmer’s Almanac to understand how seasons play a vital role in seed-to-harvest nurturing. Nature knows exactly
Opening up to our true nature through organic evolution
Flowers are a beautiful example of something that has no idea how it will unfold. Each moment is an expression of its new nature. I photograph flowers often and shoot versions of them throughout their process of opening up. It’s
Graphology. Brand Signatures. Typefaces and Fonts.
I notice people’s handwriting and signatures. Whether you realize it or not, it has far reaching impact on how you and your brand are perceived. When I first learned to write, two comments were written on my paper from my
The Interior and Exterior of Brand Architecture
Trustworthy Branding I’m looking at things a little differently regarding brand architecture. Brands focus a great deal on the exterior presence of a product or service to capture your attention. The interior is what you see after you decide to
Long-loved Big Boy gets a Makeover.
I wrote a blog about brands that stand the test of time. Big Brands that Stand the Test of Time This mascot is no more. He has a new face. Other brands have done the same. They change their identity
Our Disposable Culture.
Truth or Consequences. People discard a lot of what they once wanted with little or no understanding of the impact it has on our world. A deal they could not pass up, an impulse buy. Often fueled by boredom, or
How to Craft a Naming Creative Brief, Part 2
A clear recipe makes all the difference. A name should tell a story in a few words or less with pure, fresh ingredients. After all my years of following creative briefs, sometimes veering off the path, just in case I
Loyalty? Data to Dividend. Who wins?
Loyalty programs should be called Sneaks. It would be more true to form. Researching the landscape opened my eyes to what you are really giving and getting. How long do they share your data? Forever! Profiling shopping habits, super-shopper data,