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Our names become brands you love.

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Brand Names

Creating Names with Natural Attraction

Every mind has its own style of expression—a leaning toward one direction or another. The language and culture of my mind reflects a lifetime curation of what it finds worth exploring and remembering, fostered by natural attraction. I hop, skip

Patricia Shrimpton October 22, 2019 Brand Building, Brand Development, Brand Names, Brand Perception, Brand Personality, Brand Strategy, Creative Branding, Naming Read more

Cooking up your brand

   Cooking up your brand. Try a new recipe with your creative brief. Writing a good creative brief is a lot like cooking. You shop your competition just like you shop for food, walking the aisles of all your resources;

Patricia Shrimpton December 27, 2015 Brand Building, Brand Design, Brand Development, Brand Experience, Brand Names, Brand Perception, Brand Personification, Brand Promise, Branding, Creative Branding, Writing your Creative Brief Read more

The Food Chain of Branding

Go fish. Strategic brand expressions come from many influencers. Consultants can be your top producers. They bring the freshest ideas to the table. Where you are in the food chain of branding directly influences what consumers experience. I’ve been on

Patricia Shrimpton November 29, 2015 Brand Building, Brand Design, Brand Development, Brand Experience, Brand Food Chain, Brand Name Consultants, Brand Names, Branding, Naming Read more

The Style of Quality

When quality is your brand signature, style follows. Shopping at discount stores like Marshalls, T.J.Maxx or Ross gives you access to a multitude of brands in one place. Secondhand stores also have their charm. You scan the selections of fabric, color,

Patricia Shrimpton September 26, 2015 Brand Building, Brand Design, Brand Development, Brand Experience, Brand Names, Brand Perception, Branding, Naming, quality, style Read more

Brand Blisters

When what you want is not available. I fall in love with some brand items, like my walking shoes from Fila. The next thing I know they are worn out. I go to get a replacement pair and they no

Patricia Shrimpton July 10, 2015 Brand Design, Brand Evangelist, Brand Experience, Brand Names, Brand Personification, Brand Promise, Branding, Fila, Resalyte Technology, Sketchers, Walking Shoes Read more

Refreshingly Responsive!

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  • Phone: +1 (415) 699-7595
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Inspiration

“You simply have to put one
foot in front of the other and
keep going. Put blinders on
and plow right ahead.”

—George Lucas,
—film director

Recent Posts

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  • Has your brand lost its flavor?
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