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Branding

Has your brand lost its flavor?

I read this book with the intention of exploring an in-depth view of flavor. What I discovered was how sensory science applies to every area of life. It gave me a fresh perspective on what it means to develop flavorful

Patricia Shrimpton March 19, 2018 Branding Read more

Season-to-Season Branding

While taking your seed of an idea to a full-grown expression, right timing is everything. All you need to do is read The Old Farmer’s Almanac to understand how seasons play a vital role in seed-to-harvest nurturing. Nature knows exactly

Patricia Shrimpton January 4, 2018 Branding Read more

Is your Brand Living in a Webdivision?

   Is your Brand Living in a Webdivision? Subdivision developers may use an architect’s services only once, with the rest of the tract houses using the same master template: the resulting houses all look similar. In my opinion, a lot

Patricia Shrimpton January 30, 2016 Brand Building, Brand Design, Brand Development, Brand Experience, Brand Perception, Brand Websites, Branding, Creative Branding, web design, Web design templates Read more

Cooking up your brand

   Cooking up your brand. Try a new recipe with your creative brief. Writing a good creative brief is a lot like cooking. You shop your competition just like you shop for food, walking the aisles of all your resources;

Patricia Shrimpton December 27, 2015 Brand Building, Brand Design, Brand Development, Brand Experience, Brand Names, Brand Perception, Brand Personification, Brand Promise, Branding, Creative Branding, Writing your Creative Brief Read more

The Food Chain of Branding

Go fish. Strategic brand expressions come from many influencers. Consultants can be your top producers. They bring the freshest ideas to the table. Where you are in the food chain of branding directly influences what consumers experience. I’ve been on

Patricia Shrimpton November 29, 2015 Brand Building, Brand Design, Brand Development, Brand Experience, Brand Food Chain, Brand Name Consultants, Brand Names, Branding, Naming Read more

The Green Light to Go Barter

Open for Barter. Meeting in the middle. Being in branding is a whole new animal then when I started. It seems the market is flooded with creative branding experts both as companies and independents. Budgets have been cut drastically and

Patricia Shrimpton October 25, 2015 Brand Barter, Branding, Naming Read more

The Style of Quality

When quality is your brand signature, style follows. Shopping at discount stores like Marshalls, T.J.Maxx or Ross gives you access to a multitude of brands in one place. Secondhand stores also have their charm. You scan the selections of fabric, color,

Patricia Shrimpton September 26, 2015 Brand Building, Brand Design, Brand Development, Brand Experience, Brand Names, Brand Perception, Branding, Naming, quality, style Read more

Brand Blisters

When what you want is not available. I fall in love with some brand items, like my walking shoes from Fila. The next thing I know they are worn out. I go to get a replacement pair and they no

Patricia Shrimpton July 10, 2015 Brand Design, Brand Evangelist, Brand Experience, Brand Names, Brand Personification, Brand Promise, Branding, Fila, Resalyte Technology, Sketchers, Walking Shoes Read more

A Ride on the Natural Side

The Information Superhighway now has a bike lane. Some like it fast, some like it slow. How people navigate and process information has a direct impact on how your brand is perceived. Individual viewing goals are not always the same.

Patricia Shrimpton June 24, 2015 Brand Building, Brand Experience, Brand Perception, Branding, Shopper Marketing Read more

Refreshingly Responsive!

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  • Email: patricia@namelink.com

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Inspiration

“You simply have to put one
foot in front of the other and
keep going. Put blinders on
and plow right ahead.”

—George Lucas,
—film director

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  • Has your brand lost its flavor?
  • Season-to-Season Branding

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