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Our names become brands you love.

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Naming

Creating Names with Natural Attraction

Every mind has its own style of expression—a leaning toward one direction or another. The language and culture of my mind reflects a lifetime curation of what it finds worth exploring and remembering, fostered by natural attraction. I hop, skip

Patricia Shrimpton October 22, 2019 Brand Building, Brand Development, Brand Names, Brand Perception, Brand Personality, Brand Strategy, Creative Branding, Naming Read more

How to Craft a Naming Creative Brief, Part 2

A clear recipe makes all the difference. A name should tell a story in a few words or less with pure, fresh ingredients. After all my years of following creative briefs, sometimes veering off the path, just in case I

Patricia Shrimpton May 26, 2016 Brand Brief, Brand Strategy, Naming Read more

The Food Chain of Branding

Go fish. Strategic brand expressions come from many influencers. Consultants can be your top producers. They bring the freshest ideas to the table. Where you are in the food chain of branding directly influences what consumers experience. I’ve been on

Patricia Shrimpton November 29, 2015 Brand Building, Brand Design, Brand Development, Brand Experience, Brand Food Chain, Brand Name Consultants, Brand Names, Branding, Naming Read more

The Green Light to Go Barter

Open for Barter. Meeting in the middle. Being in branding is a whole new animal then when I started. It seems the market is flooded with creative branding experts both as companies and independents. Budgets have been cut drastically and

Patricia Shrimpton October 25, 2015 Brand Barter, Branding, Naming Read more

The Style of Quality

When quality is your brand signature, style follows. Shopping at discount stores like Marshalls, T.J.Maxx or Ross gives you access to a multitude of brands in one place. Secondhand stores also have their charm. You scan the selections of fabric, color,

Patricia Shrimpton September 26, 2015 Brand Building, Brand Design, Brand Development, Brand Experience, Brand Names, Brand Perception, Branding, Naming, quality, style Read more

Smart Brand Solutions

Words into Names. I create names both client direct and though agency relations. In all cases a client brief is received and I work with a team lead or decision maker and present a master list. I never reuse a

Patricia Shrimpton May 10, 2015 Naming Read more

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Inspiration

“You simply have to put one
foot in front of the other and
keep going. Put blinders on
and plow right ahead.”

—George Lucas,
—film director

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