Is your Brand Living in a Webdivision? Subdivision developers may use an architect’s services only once, with the rest of the tract houses using the same master template: the resulting houses all look similar. In my opinion, a lot
Cooking up your brand. Try a new recipe with your creative brief. Writing a good creative brief is a lot like cooking. You shop your competition just like you shop for food, walking the aisles of all your resources;
Go fish. Strategic brand expressions come from many influencers. Consultants can be your top producers. They bring the freshest ideas to the table. Where you are in the food chain of branding directly influences what consumers experience. I’ve been on
When quality is your brand signature, style follows. Shopping at discount stores like Marshalls, T.J.Maxx or Ross gives you access to a multitude of brands in one place. Secondhand stores also have their charm. You scan the selections of fabric, color,
When what you want is not available. I fall in love with some brand items, like my walking shoes from Fila. The next thing I know they are worn out. I go to get a replacement pair and they no
The Information Superhighway now has a bike lane. Some like it fast, some like it slow. How people navigate and process information has a direct impact on how your brand is perceived. Individual viewing goals are not always the same.