Every mind has its own style of expression—a leaning toward one direction or another. The language and culture of my mind reflects a lifetime curation of what it finds worth exploring and remembering, fostered by natural attraction. I hop, skip
How to Craft a Naming Creative Brief, Part 2
A clear recipe makes all the difference. A name should tell a story in a few words or less with pure, fresh ingredients. After all my years of following creative briefs, sometimes veering off the path, just in case I
The Food Chain of Branding
Go fish. Strategic brand expressions come from many influencers. Consultants can be your top producers. They bring the freshest ideas to the table. Where you are in the food chain of branding directly influences what consumers experience. I’ve been on
The Green Light to Go Barter
Open for Barter. Meeting in the middle. Being in branding is a whole new animal then when I started. It seems the market is flooded with creative branding experts both as companies and independents. Budgets have been cut drastically and
The Style of Quality
When quality is your brand signature, style follows. Shopping at discount stores like Marshalls, T.J.Maxx or Ross gives you access to a multitude of brands in one place. Secondhand stores also have their charm. You scan the selections of fabric, color,
Smart Brand Solutions
Words into Names. I create names both client direct and though agency relations. In all cases a client brief is received and I work with a team lead or decision maker and present a master list. I never reuse a