Cooking up your brand. Try a new recipe with your creative brief. Writing a good creative brief is a lot like cooking. You shop your competition just like you shop for food, walking the aisles of all your resources;
Go fish. Strategic brand expressions come from many influencers. Consultants can be your top producers. They bring the freshest ideas to the table. Where you are in the food chain of branding directly influences what consumers experience. I’ve been on
Open for Barter. Meeting in the middle. Being in branding is a whole new animal then when I started. It seems the market is flooded with creative branding experts both as companies and independents. Budgets have been cut drastically and
When quality is your brand signature, style follows. Shopping at discount stores like Marshalls, T.J.Maxx or Ross gives you access to a multitude of brands in one place. Secondhand stores also have their charm. You scan the selections of fabric, color,
Are you in the caterpillar or butterfly stage of branding your company, product or service? This is an apt comparison to the lifecycle of creating your brand. Each stage is vital to the full soul development of your beautiful creation.
When what you want is not available. I fall in love with some brand items, like my walking shoes from Fila. The next thing I know they are worn out. I go to get a replacement pair and they no
Bee Happy Love is everywhere. When you see life though loving eyes it greets you with a smile and unfolds its arms with a warm embrace. It makes no difference if you are looking for the right name, a brand
Words into Names. I create names both client direct and though agency relations. In all cases a client brief is received and I work with a team lead or decision maker and present a master list. I never reuse a